Marketing Design for the B2C Startup Helpling I collaborated with the marketing team to strategize and design a cohesive social media content plan for Helpling, focusing on creating a fresh, engaging creative identity for the Instagram page.
Instagram Style and Content Development:
I created a comprehensive set of reusable visuals and editorial content for a two-month social media plan, including posts, reels, and stories, in partnership with a copywriter.
This day-wise content plan, tailored for a summer campaign and optimized for cross-platform usage on Instagram and Facebook, successfully attracted new subscribers and enhanced Helpling's brand recognition in the German market.
Advertisement Videos:
In addition to the brand identity, I also created advertisement videos to support the company’s marketing efforts.
Icons:
Another important role of mine was creating website linear icons in collaboration with the web designer for Helpling's icon library.
I also developed a new set of icons in collaboration with the Product Team for use in the mobile app. It was crucial to design icons that would be easily readable on mobile phone screens, which
is why I opted for bold, solid icons.
These icons are now being used on the website and contribute to a consistent, user-friendly visual experience.
Print Materials:
An additional part of my role involved creating advertising print materials, including roll-ups, brochures, and flyers.
Brand Identity:
Color Palette
Fonts
Helpling's corporate typography combines the modern, geometric Montserrat with the friendly, rounded Nunito Sans, creating a harmonious and versatile visual identity.
